There are six basic steps of program construction: Define objective(s) quantitatively; convert to rules that drive measurable behaviors to the objective(s); communicate and promote with frequency and flair; adjust qualifications to changing competitive landscape; do final impact and ROI/ROO analyses; and deliver the dream as promised to ensure success of future programs.

A 2003 survey revealed an increasing reliance on Web-based technology to motivate employees, salespeople and customers. Both motivation clients and suppliers must change the way they think about the nascent medium before clients can maximize their return on program investments.

Decision Factors, Programs and Service Types
The choice to run an incentive program in-house or to outsource it involves a variety of considerations that vary based on the size of the company, the type of program being implemented, the number of participants, the types of awards/rewards being offered, and more.