Moderating the Negative Impact of Price Increases with Outbound Personal Communication

A new White Paper by The Forum: Business Results Through People reports the results of research on a large regional insurance provider that instituted a program in which some agents are first notified by the company about pending price increases and decreases, enabling the agent to personally phone the customer with the news. Results show a significant, positive relationship between the percent of customers being contacted about price changes and the level of satisfaction with the agent.  READ MORE>>

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