“Social media has transformed our world into one great big small town, dominated, as all vibrant towns used to be, by the strength of relationships, the currency of caring, and the power of word of mouth,” according to serial entrepreneur and business author Gary Vaynerchuk.

By its very nature, social media encourages information sharing, exchanging ideas and participant engagement through instant communication methods that range from text messages to blogs and Facebook posts to RSS feeds. Because social media tools are a relatively new channel for “word of mouth’ exchanges and “friendly” interaction, they represent a new virtual path for peer-to-peer recognition and instant congratulations of employees who demonstrate company values and achieve goals, allowing leaders to recognize extraordinary efforts in a more timely and exciting way.

Social media also offer quick, easy ways to recognize teammates on a day-to-day basis as the phenomenon taps into everyday behaviors like sharing, being part of a group, even interactive touch points that can deepen engagement, loyalty and a sense of belonging. Much like traditional recognition and reward methods, recognition delivered via social media is poised to unleash employee engagement and directly improve the bottom line.

As Vaynerchuk tells us, “Social media relationships and personal relationships work exactly the same way—you get out of them what you put into them” and “you can’t reap the benefits of social media’s word of mouth without a ton of patience, as well as commitment and strategy.” Nevertheless, “when done right, social media is one of the most effective and least expensive platforms you can use.” 

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