FOR IMMEDIATE RELEASE

NAPERVILLE, Ill. March 16, 2011 – The most successful companies to emerge in an improving economy will be those that focus on the simple and essential purpose of their business while putting employees at the top of their priority list, according to the article, What’s your Purpose?  from the latest issue of Return on Performance, the official magazine of the Incentive Marketing Association (IMA).

The article describes how companies, by succinctly defining and clearly communicating the purpose of their business, can create shared enthusiasm among leaders and employees, which can lead to outperforming the rest of the marketplace. “Studies prove that purpose is pivotal to organizational success,” the article states. “Organizations driven by purpose and values tend to outperform the general market by 15 to one, and comparison companies six to one.”

According to IMA Executive Director Karen Renk, having a clear sense of purpose, apart from a traditional mission or vision statement, fosters a collective culture of employee involvement. “Purpose is the ultimate incentive because it gives people shared goals and ideals,” she said. “It taps into the passion behind production and uncovers the reason organizations do what they do, and causes employees to become emotionally invested in their jobs.”

The article points to a variety of real-life examples from leading companies, consultants, and academic experts who make the link between purpose, and its impact on people performance, engagement and enrichment. Read the full article in the current issue of Return on Performance or go to www.returnonperformance.org for the online version.

About the Incentive Marketing Association
Business improves when employees and customers are recognized, rewarded, and engaged through effectively structured programs with defined goals and proven returns. The Incentive Marketing Association (IMA) is comprised of the companies who are leaders in the incentive industry.  IMA provides education, resources and research to promote the use of incentive programs to the business community and is the umbrella organization for the Global Incentive Council (GIC), the Incentive Gift Card Council (IGCC), the Incentive Manufacturers & Representatives Alliance (IMRA), the Incentive Travel Council, the Performance Improvement Council, the Promotional Products Provider Council, the Recognition Council, IMA-Australia Council, IMA-Canada Council and IMA-Europe Council.
More information about IMA and the incentive marketplace is available at  www.incentivemarketing.org.

About Return on Performance Magazine
Return on Performance (ROP) is the official magazine of the Incentive Marketing Association and the definitive voice of the incentive marketing industry providing the latest practice strategies and research available on engaging, aligning, and motivating employees, business partners and customers to yield measurable corporate results
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IMA
1601 North Bond St., Suite 303
Naperville, IL 60563
630.369.7780
info@incentivemarketing.org

PRESS CONTACTS:
Sue Voyles (734) 667-2005
Sue@logos-communications.com
Karen Renk (630) 369-7780
Karen@incentivemarketing.org

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