The Incentive Travel Council (ITC) partnered with the SITE International Foundation and Monmouth University to conduct this study on the Incentive Travel Participant Viewpoint. “The incentive industry has made strong strides over the past few years in better providing transparency into the business values achieved through incentive programs,” said Jim Ruszala, past president of the Incentive Travel Council. “However, the industry is still starving for specific incentive travel based insights on ways to improve that business value by creating more meaningful, motivational and memorable experiences for its incentive travel participants.”

SITE  and ITC commissioned Dr. Scott Jeffries and Monmouth University to conduct a joint study focused on The Incentive Travel Participant Viewpoint. Both organizations share the belief that business performance can be positively impacted through the utilization of reward and recognition programs that employ motivational experiences and incentive travel initiatives.

SITE President, Steve O’Malley stated, “Collaborations like this one are important and benefit a diverse group of industry professionals. When we leverage the power of shared resources we can deliver some amazing data. We are positive The Incentive Travel Participant Viewpoint study will deliver insight into participant behaviors and key motivators that each of us can consider as we design and deliver extraordinary motivational programs in the future.”

Jim Ruszala, Past President of the ITC commented, “The incentive industry has made strong strides over the past few years in better providing transparency into the business values achieved through incentive programs. However, the industry is still starving for specific incentive travel based insights on ways to improve that business value by creating more meaningful, motivational and memorable experiences for its incentive travel participants. Organizations are increasingly facing new as well as unique business challenges every day. To overcome these challenges and help achieve business performance objectives, we need to approach incentive travel design differently with an added attention towards how we can better engage and improve participant experiences.

Click Here to view a PDF version Part 1 of the completed study, Incentive Travel: The Participant’s Viewpoint, Part I: Incentive Travel as a Meaningful Motivator.

About the Site International Foundation

The mission of the Site International Foundation is to enhance the awareness and effectiveness of motivational experiences and incentive travel thereby increasing usage globally. The Site International Foundation has provided research and educational programs that assist business executives, practitioners, and professionals since 2006. The Site International Foundation is the research arm of Site, a membership community that represents 90 countries, 30 chapters and professionals who deliver best-in-class solutions and insights to maximize the business impact of motivational experiences regardless of industry, region or culture.  All research reports are available online at www.siteglobal.com.

About the Incentive Travel Council

The Incentive Travel Council, a strategic industry group within the Incentive Marketing Association (IMA) is dedicate to exploring, promoting and educating about how incentive travel strategies can best be designed and leveraged to help organizations achieve better business performance. More information is available online at the Incentive Travel Council webpage.

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